Engagement is everything in a world filled with information. Engagement helps keep the user on your site longer and make a greater impact. Engagement is like a hook in the sea of data, it’s something that everyone wants and it brings results, every time. Today, it’s no longer possible to put interesting content out there and expect visitors to pay attention to it. The brands are fighting not only for the customers’ wallets but for their attention too. Because without the attention you can never get access to the wallets.
Your website is your business card online, and like every business card, it has to be different from competitors’ business cards and remain beautiful and shiny to catch the eye. Adding more engagement opportunities to your site distinguishes you from everyone else and leads to direct purchases. Here are some design elements you can add to your site to increase engagement:
Whether it’s a moving background, 3D boxes, or changing color of text, interactive content doesn’t require much time to produce but it has an incredible impact on users. When you create a website and write content for it, think about how you can make comprehension of the content easier for visitors. What elements can be highlighted and is there enough contrast between the elements in order for them to stand out? You can take your website design to a whole new level if you add interactivity to it. Think about elements flying around the page, coming together in a nice table and responding to every swipe or click. Even though these elements of web design are often considered over the top, they somehow slow the visitors down and make them focus their attention on the site’s content.
Integrating a chatbot onto a site can help increase engagement. Often times, people have questions and when they don’t find them on the site, they might leave. Chatbots make it easier to connect with the user long before the question occurs. They also show the dedication to customer service. When you integrate chatbots onto the site you show the customers that you truly care about their experience and want to make their time on the site as productive as possible. Design wise, chatbot’s presence attracts attention as they are usually super engaging and bright and since they resemble notifications people get on social media, they really catch the attention.
Videos are another way to increase engagement. Videos work simply because they are still considered to be unusual. It’s not often we see a video incorporated into the website, as videos take a lot of space and slow down the loading speed of the site. In order to make videos work, you need to make sure they deliver valuable information, have some sort of engagement or call to actions inside them, and load fast. Videos can serve as a part of the header background or they can be integrated into the content taking the form of educational or explainer videos for your product – no matter what kind of video you chose, videos certainly work better than images in catching the audience’s attention.
Social sharing opportunities
Even though this trick is often used by content marketers, social sharing buttons can work nicely in web design too. Social sharing buttons are the buttons that you put on your website that allow others to share your content on a range of social media channels. Why are social media sharing buttons so effective? They help spread the word about your website. People instinctively want to engage with your site, and social sharing opportunities give the users exactly what they need.
Another way to increase engagement on your site is to incorporate call-to-actions. Call-to-actions are widely used by web designers, but lately, there has been a trend to use them even more often. Call-to-actions can point not only to the next stage in the sales cycle but also to another piece of content to take the visitors deeper into the site. For example, you can put “learn more about us” call-to-action to direct visitors to the “About Us” page. When call-to-actions are used to guide the visitors in the sea of content, they become a necessary and useful part of the website as opposed to elements that merely encourage purchases.
Often times, businesses would put their emails on the contact page and don’t think about other ways to facilitate contact. While emails provide direct access to business, sometimes visitors are too lazy to open an email client and send the email. To make it easier for the visitors, integrate a web form into the website. A web form invites people in and welcomes questions and inquiries, creating an impression that you’re a customer-oriented business. Web forms can take different shapes and forms, but remember to ask for only the most necessary contact information and put the web form in one of the visible places on your website.
Chatbots are a great technically advanced feature but nothing beats personal human touch. Statistics show that purchases are made more frequently when the visitors have access to a real person online. Not only all the questions can be answered but the sales agent can build rapport with the customer and help take the customer to the next stage of the sales funnel. Of course, live chats come with certain drawbacks – you need to hire people to service customers almost 24/7, but it’s still worth investigating the ROI of such an investment if your customers are particularly demanding.
There are many ways to engage visitors on your site. From beautiful illustrations to social sharing opportunities, everyone uses engagement tactics these days. But the fact that there are so many websites out there and every website owner invents new engagement experiences makes it really hard for web designers to create something new. Being creative not only with the standard design elements but also with how the elements interact with each other and with the user has become an important part of a web design process. Hopefully, you can choose the most applicable elements from the list above and give your visitors a gift of making the most of their time on your site.